A former champion rodeo rider is reduced to using his saddle skills to promote a breakfast cereal in a gaudy Las Vegas show. When he's asked to perform with a $12 million horse, he discovers it is being doped to remain docile. He flees into the desert astride the beast in an act of defiance. A story-hungry female reporter gives chase.
Sonny
Hallie
Charlotta
Wendell
Hunt Sears
Fitzgerald
Danny
Farmer
Gus
Toland
Leroy
Dietrich
Tommy
Bernie
Bud Broderick
Joanna Camden
Lucinda
Louise
Dennis
Convention Hostess
Sunny Angel
Model Narrator
Fashion Narrator
Bellman
Desk Clerk
Carol
Ranch Breakfast Model
Mrs. George Phillips
Mr. Phillips
Matron
Dealer
Maitre D'
Major Domo
Grocer
Store Clerk
Sheriff
Trucker
Townsman
Ampco Personnel
Ampco Personnel
Ampco Personnel
Ampco Personnel
Ampco Personnel
Ampco Personnel
Reporter
Reporter
Reporter
Reporter
Reporter
Reporter
Blackjack Player Watching Sonny Ride (uncredited)
Man Who Makes Pass at Alice (uncredited)
Pedestrian Walking Past Sonny's Cadillac (uncredited)
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